Introducing Attract — the first AI SEO agent built for financial advisors. Introducing Attract for financial advisors. Watch the teaserReferral Infrastructure for Financial Advisors
Your clients are willing.
Multiply makes them capable.
98% of advisory clients say they value you enough to refer. Most still don't. Multiply is the AI coach — built on 20+ years of Model FA research with 40,000+ clients surveyed each year — that turns every review into a referral conversation. Without ever sounding salesy.
Built for relationship-driven advisors · No salesy scripts · Live in your next review meeting
You give great advice.
So why aren't they sending people?
It's not them. It's not you. It's the gap between willing and capable.
Every year, 40,000+ advisory clients are surveyed about referrals. The numbers haven't moved in two decades.
98%
value their advisor enough to refer
Willingness isn't the bottleneck.
51%
say they referred someone in the last 12 months
Plenty of clients are trying.
81%
of those “referrals” were just a name and phone number
The prospect almost never calls.
Your clients aren't holding back. They're trying. They just don't know who to introduce, how to introduce them, or what you actually do beyond what they personally use.
That's the gap Multiply closes — for every client, every meeting.
If your scripts make you cringe, you're not the problem.
You've heard them. Maybe you've used them.
“I get paid in two ways…”
“The greatest compliment you could give me…”
“Who do you know that needs help?”
Here's what 20 years of data shows: the advisors who most deserve referrals are the ones who feel least comfortable asking. You built your practice around being a fiduciary, not a salesperson. Pressure tactics betray everything you stand for.
The fix isn't a better ask. The fix is equipping your clients so they can introduce the right person, in the right way, the moment it naturally comes up in their life.
That's a method, not a script. And methods can be taught.
The AI referral coach that lives inside your practice.
Multiply teaches you the only referral methodology proven across 20+ years and tens of thousands of client interviews — and then coaches you on every meeting, every conversation, every client.
It learns your style. It scores your meetings. It catches the moments you'd otherwise miss. And it tells you, in plain English, what to say differently next time.
Six things you'd hire a full-time referral coach to do.
Built into one tool.
Methodology, coaching, scoring, and follow-through — working together in every client conversation.
Learn the system in days, not months
A four-module curriculum walks you through the Psychology of Organic Growth framework. Watch, practice, score 75%, move on. No information overload. No "intent to implement."
Get coached on every meeting
Connect your meetings (Zoom, Teams, in-person upload). Multiply listens, scores you against the methodology, and tells you exactly what to say differently next time — grounded in Model FA's research, not generic AI advice.
Score every client on the 5 characteristics
Multiply rates each client 1–10 on the five characteristics of a capable advocate. You see who's a goldmine, who's a landmine, and who needs one more conversation before they're ready.
Catch every referral mention — automatically
When a client says "my brother is going through this…" or "I told Carol about you" — Multiply flags it, drafts the next move, and reminds you to follow up. No more lost moments between meetings.
Ask the AI coach anything
"What should I have said when she changed the subject?" "How do I bring up referrals with a private client?" "Help me prep for tomorrow's review with Mike." Your AI coach has read every page of Model FA's research and knows your practice.
An implementation tracker that actually works
The proven 7/14/21/30-day cadence — mapped, scheduled, and tracked. Most advisors hit second-nature mastery after 8–10 sessions. Multiply gets you there.
Built on the only referral research that's been replicated for 20 years.
Most "referral training" is recycled sales psychology from the 1980s. Multiply isn't.
The system inside Multiply was developed by Model FA, built from 20+ years of research into why some advisors get steady referrals and others — even great ones — don't. An annual survey of 40,000+ affluent clients (run in partnership with Dimensional Funds since 2013) has produced a body of evidence no other referral program comes close to.
Multiply is the first technology that operationalizes the entire methodology — so you don't have to remember it, recreate it, or hope you're doing it right.
What's inside
- The 7 reasons clients don’t refer (and the fix for each)
- The 5 characteristics of a capable advocate
- The 8-question Interactive Client Survey (ICS)
- The Final Five Minutes cross-education framework
- Goldmine vs. landmine classification
- The Centers of Influence (COI) operating system
- Banned phrases, passive-language detection, and the help-first frame
Four steps to a referral-driven practice.
Most advisors are conducting their first ICS within 21 days and reaching mastery (8–10 sessions) inside 60.
Learn
You
Watch four short modules. Pass the assessments.
Multiply
Gates progression so you actually retain it.
Schedule
You
Pick your “hate to lose, love to clone” clients.
Multiply
Auto-rates each on the 5 characteristics and drafts the invitation script.
Conduct
You
Run the ICS at the start of your next review.
Multiply
Listens, scores, and surfaces the goldmine/landmine call.
Compound
You
Reflect on the actionable improvement. Adapt.
Multiply
Tracks your Model FA score over time and catches patterns across clients.
What changes when you stop asking and start equipping.
Three engines. One flywheel.
Attract brings prospects to your door. Convert turns them into clients. Multiply turns each client into many. Each engine makes the others more powerful.
Book a DemoReady to turn willing clients
into capable advocates?
Stop hoping for referrals. Start equipping the people who already want to give them.
20-minute walkthrough · Built for relationship-driven advisors · Live in your next review meeting
The first end-to-end organic growth platform for financial advisors. Get found. Get meetings.
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